The SFO Wayfinding Enhancements Program focused on implementing airport-wide improvements to enhance the guest experience, ensuring it was superior to that of other airports. The program involved the development and implementation of a comprehensive Wayfinding Master Plan, Signage Guidelines & Standards, and an Implementation Plan for phased signage upgrades. These enhancements addressed all facets of the guest experience, including virtual gateways, roadways, parking, curbside, terminals, dining and shopping, gates, and more.
As part of the scope, the program included assessments and recommendations for improvements across these areas, the development of airport-wide signage guidelines, a phased approach for signage upgrades, and graphic and environmental design to support ongoing airport campus needs, including active programs and projects.
As a JV partner, AGS provided project management services for graphic design, industrial design, prototyping, experience studies, GIS mapping, dynamic display technology, and IT systems throughout the planning, design, and construction phases. AGS also led project controls for the Wayfinding Enhancements Program, ensuring its successful delivery.
